Xuanmen Fragments
Visual portfolio · 2026
Li Xinzhe
Merchandise Graphic Designer
building character-led worlds for print, product and play.
A collection of visual systems, character goods and original IP studies shaped through image, color and object.
Explore02 / About
Designing the feeling around a character.
From the first sketch to the final object, I turn visual language into collectible experiences.
I work across merchandise graphics, character development and visual storytelling. My practice moves between playful details and clear systems: the small expression on a charm, the rhythm of a card set, the way a product sits in a room.
The portfolio brings together commercial merchandise sets, original IP explorations and earlier game / VR studies.
03 / Selected work
A small index of character worlds.
Start with the overview, then move through each set as a complete visual story.
07 / Legacy studies
Earlier work in games and immersive space.
Previous materials remain part of the archive, reframed here as studies in narrative, character and world building.
VR Experience
10 / Contact
Let’s make something people want to keep.
AvailabilityMerchandise graphics · Character IP · Visual direction