Visual portfolio · 2026

Li Xinzhe

Merchandise Graphic Designer
developing character-led visual systems through composition, color and object design.

A collection of visual systems, character goods and original IP studies shaped through image, color and object.

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02 / About

Designing the feeling around a character.

From the first sketch to the final object, I turn visual language into collectible experiences.

My design practice explores how character, composition and color can become a coherent visual system. I develop ideas from the first visual direction through graphic layouts, product applications and presentation-ready outcomes.

The portfolio brings together merchandise design studies, original IP explorations and earlier game / VR studies.

Role
Merchandise Graphic Designer
Focus
Character goods · IP development · Art direction
Practice
Concept · Layout · Product graphics · Visual storytelling
Software
Photoshop · Procreate · Blender · Unity
Based
Available for selected collaborations

03 / Selected work

A small index of character worlds.

Start with the overview, then move through each set as a complete visual story.

07 / Legacy studies

Earlier work in games and immersive space.

Previous materials remain part of the archive, reframed here as studies in narrative, character and world building.

Xuanmen Fragments

VR Experience

10 / Contact

Let’s make something people want to keep.

AvailabilityMerchandise graphics · Character IP · Visual direction